More Than Apparel – A Commitment to Resilience, Unity, and Purpose
BEHIND THE BRAND
Raise The Standard® began in 2020 from a humble barn, founded by Nicholas Poulin—a devoted husband, father, and advocate for leading by example. At an early age, Nicholas learned the power of empathy as he watched his two siblings fight their own battles—one diagnosed with leukemia and the other struggling with addiction. Through these experiences, he found a deep love for connecting with people, celebrating their strength, and inspiring them to never give up.
With over $80,000 raised in 2024 for fallen heroes' families, Nicholas created Raise The Standard® to be a brand for the people: those who never settle, who strive to be better, and who support others in need. More than just clothing, our brand symbolizes perseverance and the belief that your story isn’t over. Each piece stands as a testament to grit, determination, and the power to overcome life’s challenges while inspiring others to do the same.
Strength in Every Story
Behind every strong person is a journey of resilience, hope, and unwavering determination. Our apparel isn’t just something you wear—it’s a symbol of those stories and the bonds we share. When you wear Raise The Standard®, you carry the message to inspire, uplift, and remind others they’re never alone in their battles.
Our Core Values
Resilience
We believe true strength is found in the ability to rise above challenges. Every piece of apparel we create is a reminder to keep going, no matter how tough the journey.
Community
We’re stronger together. Raise The Standard® is built on the idea of uplifting others, supporting those in need, and inspiring a movement of connection and kindness.
Purpose
Everything we do has meaning—from crafting high-quality apparel in the USA to raising funds for causes that matter. We strive to leave a lasting impact on every life we touch.
