1.01.25 @12PM EST
Only selling 50 of each design. No restock.
2025 Is Your Year—The Drop That Transforms You
It’s more than a drop—it’s a movement. Four exclusive designs to inspire strength, courage, and commitment as you kick off the new year.
Only 50 hoodies and t-shirts per design. This is your chance to embrace transformation and wear your story with pride.
Mark your calendar for 01.01.25—because once these are gone, they’re gone for good.
EMBRACE THE COURAGE TO TRANSFORM
Available in Hoodie & T-Shirt – Limited to 50 Pieces Each
Transformation takes courage. This design, featuring a beautifully crafted butterfly, is a powerful reminder to rise above the patterns of the world and embrace the journey of becoming who you were always meant to be.
Just as a butterfly’s metamorphosis reflects resilience and purpose, your growth has the potential to inspire those around you. True change begins from within—and the beauty of your transformation is limitless.
Wear this as a symbol of your commitment to growth, purpose, and resilience. Let it remind you that the path to greatness requires courage, but the rewards are extraordinary.
Limited to only 50 hoodies and 50 t-shirts. Once sold out, they won’t return. Be part of this exclusive drop and take the first step in your journey of transformation.
Sign up to be notified when it drops.
I CAN DO ALL THINGS
Available in Hoodie & T-Shirt – Limited to 50 Pieces Each
This design isn’t just apparel—it’s a statement of resilience, faith, and determination. The anchor graphic represents strength and stability, reminding you to stay grounded in your faith no matter what storms you face.
"I can do all things through Him who gives me strength" isn't just a verse; it's a mindset. Wear this as a daily declaration that you have the power to overcome obstacles, rise above challenges, and transform into the person you’re called to be.
Whether you're starting a new chapter, building momentum, or lifting up those around you, this piece is your companion in the journey. Each time you put it on, let it anchor you in gratitude for where you are and faith in where you’re going.
Don’t miss your chance—only 50 hoodies and 50 t-shirts available. Once they’re gone, they’re gone for good.
Sign up to be notified when it drops.
You are Stronger than you know
Available in Hoodie & T-Shirt – Limited to 50 Pieces Each
Dear person behind me,
If you’ve been waiting for a sign, this is it. You’ve already conquered 100% of your hardest days. Don’t stop now—you’re built for this.
This design is your daily reminder of the strength and resilience you carry, even when the path gets tough. Every time you wear it, you’re not just inspiring yourself—you’re uplifting those around you.
But here’s the catch: you can’t buy it yet. This exclusive drop is available to early access members only, and with just 50 hoodies and 50 t-shirts available, it won’t last long.
Sign up now to secure your spot for early access and make sure you don’t miss out on this powerful, limited-edition piece.
Your strength is unmatched—claim it before it’s gone.
The Commitment
Available in Hoodie & T-Shirt – Limited to 50 Pieces Each
"I'm not where I want to be, but I started."
This design is more than a hoodie—it’s a declaration. A promise to yourself that you’re done making excuses. A reminder that while you may not be where you want to be yet, you’ve taken the first step.
2025 is the year to say enough is enough. It’s time to leave behind the doubts, the delays, and the “someday” mindset. Wear this as your before hoodie and lean on it as you transform into the best version of yourself.
Let it symbolize the strength it takes to begin and the resilience to keep going, no matter the obstacles. Every journey has a starting point—this is yours.
Limited to only 50 hoodies and 50 t-shirts. Secure yours now and make the commitment to rise above, because your transformation begins today.
No restocks—when it’s gone, it’s gone. Don’t wait.
BEHIND THE BRAND
Nicholas Poulin, founder of RAISE THE STANDARD®, embarked on a mission to change lives through apparel in 2020, starting from a humble barn. As a devoted husband and father, Nicholas is driven by a desire to leave a lasting mark on the world—not only for his family but for every individual striving to better themselves. With over a decade of experience helping others transform their bodies, health, and self-belief through hard work, he realized it was time to create something bigger—something that went beyond one-on-one training sessions.
RAISE THE STANDARD® was born from the belief that true change requires action, resilience, and a commitment to bettering oneself every day. Since its inception, the brand has been dedicated to crafting apparel that serves as a symbol of this journey. Each piece embodies the spirit of perseverance, encouraging individuals to lead by example, face life's challenges head-on, and inspire others along the way.
More than just clothing, RAISE THE STANDARD® represents a lifestyle—a reminder that your story isn’t over and that every challenge overcome is a step closer to becoming the best version of yourself. This brand stands as a testament to the power of grit, determination, and unwavering resolve.
The Heart of Our Mission
More Than Apparel, A Movement
When you buy something from RAISE THE STANDARD®, you are doing more than buying apparel—you are helping to make an impact and create real change. We’ve supported fallen heroes, families who have lost their homes, veterans, and youth organizations dedicated to bettering the lives of our children. Every purchase is a step toward uplifting those in need, making a meaningful difference in the lives of others and reinforcing our shared commitment to raising the standard for all.
OUR VALUES
Resilience in Every Thread
Our apparel embodies the unwavering strength it takes to overcome life's challenges. Every design is a reminder that perseverance pays off, inspiring you to kee
Lead By Example
We believe that true leadership starts with action. Our community is built on individuals who strive to set a higher standard, not only for themselves but for those around them. When you wear RAISE THE STANDARD®, you’re making a statement of accountability and influence.
Community-Driven Impact
We’re committed to giving back to those in need. Through donations to fallen heroes, support for displaced families, and investments in youth organizations, every purchase you make helps drive meaningful change in communities across the nation.
