OUR STORY
BEHIND THE BRAND
Nicholas Poulin, founder of RAISE THE STANDARD®, embarked on a mission to change lives through apparel in 2020, starting from a humble barn. As a devoted husband and father, Nicholas is driven by a desire to leave a lasting mark on the world—not only for his family but for every individual striving to better themselves. With over a decade of experience helping others transform their bodies, health, and self-belief through hard work, he realized it was time to create something bigger—something that went beyond one-on-one training sessions.
RAISE THE STANDARD® was born from the belief that true change requires action, resilience, and a commitment to bettering oneself every day. Since its inception, the brand has been dedicated to crafting apparel that serves as a symbol of this journey. Each piece embodies the spirit of perseverance, encouraging individuals to lead by example, face life's challenges head-on, and inspire others along the way.
More than just clothing, RAISE THE STANDARD® represents a lifestyle—a reminder that your story isn’t over and that every challenge overcome is a step closer to becoming the best version of yourself. This brand stands as a testament to the power of grit, determination, and unwavering resolve.
The Heart of Our Mission
More Than Apparel, A Movement
When you buy something from RAISE THE STANDARD®, you are doing more than buying apparel—you are helping to make an impact and create real change. We’ve supported fallen heroes, families who have lost their homes, veterans, and youth organizations dedicated to bettering the lives of our children. Every purchase is a step toward uplifting those in need, making a meaningful difference in the lives of others and reinforcing our shared commitment to raising the standard for all.
OUR VALUES
Resilience in Every Thread
Our apparel embodies the unwavering strength it takes to overcome life's challenges. Every design is a reminder that perseverance pays off, inspiring you to kee
Lead By Example
We believe that true leadership starts with action. Our community is built on individuals who strive to set a higher standard, not only for themselves but for those around them. When you wear RAISE THE STANDARD®, you’re making a statement of accountability and influence.
Community-Driven Impact
We’re committed to giving back to those in need. Through donations to fallen heroes, support for displaced families, and investments in youth organizations, every purchase you make helps drive meaningful change in communities across the nation.
